I care. I check. raises awareness about skin cancer and the importance of self-checking among young people of colour.
The health focus of our comaign is not obvious right away to puzzle and arouse curiosity among young people.
We create a movement focused on building positive habits around self-checking, where the core message is to encourage rather than scare: I care. I check.
Created as a response to a brief set by 21GRAMS x D&AD 2021.
concept by: Ola Galewicz, myself animation: myself
illustration: Ola Galewicz
creative direction: Ola Galewicz, myself