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I care. I check. raises awareness about skin cancer and the importance of self-checking among young people of colour. 

Our campaign differs from any other health-centred campaign: its purpose is not obvious right away to puzzle and arouse curiosity among young people.

 

We create a movement focused on building positive habits around self-checking, where the core message is to encourage rather than scare: I care. I check. 

Created as a response to a brief set by 21GRAMS x D&AD 2021.

concept by: Ola Galewicz, myself animation: myself

illustration: Ola Galewicz

creative direction: Ola Galewicz, myself

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