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How to raise awareness of the risks that come with skim-reading online terms of use?


Skim web app aims to expose the habit of accepting online terms and conditions without reading them. The user is first faced with a malicious list of terms and conditions of our website, and after inevitably accepting them, they are called out for skim-reading.


I designed Skim's brand identity, a working prototype of the web app, and co-created a series of playful animations about the dangers of skim-reading. I chose striking yellow as the brand colour to emphasize the alarming nature of the project. copy.gif copy 2.gif
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